Confession Of a Martial Art School Marketer
Behind every successful marketing campaign lies a journey of learning, trial and error, and relentless dedication. Our story at More Martial Arts is no different. We’re lifting the veil on our journey, revealing the secrets and insights that have propelled us to help martial arts schools like never before.
Firstly, let’s address the elephant in the room – martial arts wasn’t our initial background. Sure, one of our team members had training experience, but it wasn’t a lifelong pursuit. Our expertise lay in the realm of online marketing, a journey that began way back in November 2004. As we embarked on this path full-time in 2012, we delved into various industries, experimenting, testing, and honing our skills.
It was in November 2022 when the winds of fate led us to a Kenpo Karate school in Melbourne. They posed a simple question –“Can you help us get more students?”Intrigued, we dove headfirst into understanding their needs, aspirations, and challenges.
Our journey with this Kenpo Karate school began with fundamental questions:
Who is your target market?
Who are your best and preferred members?
What’s your pricing structure and average retention rate?
What strategies have failed in the past, and which ones have succeeded?
These seemingly basic questions laid the groundwork for what would become a transformative marketing campaign. We combined our marketing expertise with the insights provided by Dane, the school owner, to craft a strategy tailored to their specific needs.
While our website proudly boasts doubling member numbers in 31 days, the journey didn’t stop there. Over the subsequent months of collaboration, we quadrupled their student base, a testament to the effectiveness of our approach.
However, let’s dispel the idea of overnight success or innate genius. We’re neither; we’re simply dedicated to building and refining systems that work. Our success stems from:
19+ years of experience,
Trial,
Error
Review. And;
Continuous improvement.
Imagine stepping onto the mat with a seasoned martial artist – on your first night doing your first free trial in your first style, they would have your number in 7 different ways. Similarly, our journey has been about understanding the nuances of martial arts marketing, adapting, and evolving with each challenge.
As we look back on our journey, we’re reminded of the countless hours spent learning, experimenting, and innovating. Every success story is a culmination of hard work, perseverance, and a commitment to excellence.
So, if you’re a martial arts school owner looking to elevate your marketing game, know that behind every successful campaign lies a journey of passion, dedication, and unwavering commitment to helping martial art schools thrive in a competitive landscape.
Our journey continues, fueled by the desire to empower martial arts schools and pave the way for their success.
